COLORBLIND GUIDE
All you need to know about color blindness
TIPS & TRICKS FOR DAILY LIFE
Tips & Tricks to Handle Any Color-related Situation You Might Face
This course is your chance to "refine" your life and get all of the best strategies for taking control of your color choices, becoming a pro at color matching, breaking down the limits and stigma, and enjoying your new SELF!
Click here to start this FREE online course from the beginning.
6. ENVIRONMENT & BUSINESS
HOW TO DESIGN YOUR ENVIRONMENT
This section will teach you how to design your living space using the information provided.
This is the first step to starting to use colors in your environment. The example we will cover in this part is a bedroom design, to teach you the possibility of a variety of designs for one environment.
Now you can see in which color scheme your bedroom is designed. Can you change it like one of the examples?
Next time that you go shopping you should know what kind of color is good for your bedroom.
In this video, you will learn how to apply color schemes in a new space: your living room.
Don't be afraid to experiment with colors; you can simply use a color scheme method or color wheel to see what colors go well together and how you can add some bright details to your place. Use the applications I suggested earlier in the course to help you during your shopping to make sure you get the color you are looking for.
HOW TO CHOOSE COLORS FOR YOUR BUSINESS
Have you ever noticed that many tech brands’ logos are blue? Think of Facebook, IBM, Intel, and HP, So what do they all know that you don’t?
The answer is simple, they know how to combine color theory with business.
Emotions are powerful and drive our decision-making. As a brand, you want to cultivate a reliable and secure emotional connection with your customers. The problem is you can’t tell your company’s entire life story in a logo, but branding colors provide a shortcut straight to your clientele’s hearts. Colors are most effective when consumers believe that the brand’s color “fits” the brand.
The color theory goes a lot deeper than “pink is a pretty color.” Psychologists link it to the very evolution of humans; connections with specific colors developed after years of associating them with particular objects. Blood-red, for example, put people on alert for danger nearby; sometimes brown is used for something natural, perfect for those organic foodies. Other times it’s rugged and masculine, perfect for hunters and motocross athletes.
Here are the most common areas you’ll be using your branding colors:
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Logo
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Website
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Storefront design
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Staff uniforms
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Product package
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Advertisements
How to choose a color for your business:
Having a clear idea about what your brand’s goals are and how you want your target audience to feel will help you to choose a base color for your brand.
Have a look at these logos in different colors;
Harmony is the combination of simultaneously displaying colors that produce a pleasing effect.
LEARN THE PSYCHOLOGY OF COLORS
Here’s a summary of color meanings and the effect that different colors can have on people and the industries that use each of these colors:
Understanding color psychology can help you reflect on the feelings you want to evoke from your customers.
Research shows that up to 85% of consumers believe color is the biggest motivator to choose a particular product, while 92% acknowledge visual appearance as the most persuasive marketing factor overall.
So, brands with great color schemes didn’t come across them by accident.
LET’S SEE HOW TO DO IT
Start with a black and white version of your logo. If these colors work for your business, you can leave it at that. If it has not been working, you can add color.
Some brands even use different versions of logos, depending on the occasion. For example, Nike may change the color of its famous “swoosh” depending on the shoes.
Depending on the industry that you are in, you can find related colors on the list and then select a few colors.
Make sure you experiment with at least three options to ensure you find a powerful color that is most relevant to your brand.
You will choose the remaining colors based on how well they match with this one, and the color wheel is one of your greatest aids.
Choose your color scheme;
How your branding colors combine will come up again and again in many different aspects of your business. Your brand color scheme determines the look of your website, logo, store design, advertisements, etc., and even trickles down into minor appearances like your social media account. So choose them all carefully.
Monochromatic — When you have one personality trait that you want to focus on, a monochrome scheme will emphasize the meaning of that one brand color.
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Analogous - Colors next to each other on the color wheel have harmonious relations. Analogous schemes are safe bets, but as such, not the best for standing out or drawing attention.
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Complementary - colors directly across from one another on the color wheels. You see complementary colors a lot in sports teams. Complementary colors are great for dynamic, stimulating visuals.
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Triadic -A stable branding color scheme, triadic colors draw in equal parts for three different sections of the color wheel.
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For your background color, choose something to avoid attention. Typically, different hues of gray, beige, and white work, too. Black is also an option.
When you finish designing your logo, you are done with one of the essential parts.
You will have your color palette if you know the colors of your logo, and you can use it to easily design your website.
Let's have a look at the Coca-Cola website.
STOREFRONT DESIGN
Storefront design is all about guiding the consumer experience from the sidewalk to the cash register.
Design answers questions about what consumers should see, where they should pause to take in space, and what products will pique their interests, and it can happen by guiding your brand colors. Of course, you need to learn more about it, like making a path, lighting, and making sure they are comfortable, etc.
UNIFORMS
CHOOSING THE RIGHT UNIFORMS FOR YOUR EMPLOYEES IS CRUCIAL.
For example, when we see a woman in a red suit, we think of Virgin Airlines. If we see a man in a yellow and blue polo shirt, we think of Ikea.
To choose a good uniform color check if any uniform laws apply to your industry.
You may have orange, green, and yellow in your logo; however, an orange uniform may not send the right message to the customers. For your brand, would a classic color like a black or navy background work better with an embroidered color logo? So try different colors.
ADVERTISEMENTS
When you look closely at commonly used colors in advertising for your industry, you’ll see many of the same ones popping up again and again. It’s not a coincidence, and they’re not just your competitors’ favorite colors! These are the colors that (research shows) audiences tend to connect with their needs and expectations from brands in your industry.
Choosing which colors are the ideal palette for your advertising efforts is part aesthetic, part testing, and part science—much more important role than you probably realize.
Colors can influence buyers, and each color has its own list of associations that you can take advantage of in your marketing and advertising materials.
Color psychology helps make informed design decisions in your advertising and marketing, but testing is the only real way to know whether you’re making the right decisions.
Hopefully, you now have a better sense of how the psychology of color works in marketing and advertising. The more you work with color in mind, the easier it will become to convey your unique branding message to your audience.
CONCLUSION
Color psychology tells us a lot about how our minds work. It can really help to predict an audience’s reaction and build a strong brand identity. Remember, color affects all of us. It’s a powerful tool, and it deserves attention.
