THE CREATIVE COURSE
Proven Guide For Colorblind Artists & Designers
Understanding color schemes, navigating color codes, and choosing the right colors for your projects are all made easy with this course for colorblind artists & designers!
Click here to start this FREE online course from the beginning.
2. PRIMARY COLORS
In this part, I will share a lot of information that you might have learned before at school, university, or from your own experience, but the main difference is that this course is designed only for colorblind people.
“The only way to make it work is knowledge.”
Any study of color begins with the primary colors: Red, Yellow, and Blue. What makes them primary? Well, you can’t create them. No mixing of other colors will produce these three. From these three colors, all of the other colors are made.
The color red is most associated with energy, war, danger, strength, power, and determination as well as passion, desire, and love.
It attracts attention more than any other color, at times signifying danger.
Positive and Negative Aspects of Red
In general, red has both positive and negative connotations. The positive aspects are that it represents love, activity, energy, attention, and power. The negative aspects refer to aggression, a dominance that instills fear, danger, and stress. It’s a very basic and important color, but it’s one that needs to be used with moderation.
Several industries use the color red, such as entertainment, food, sports, fire protection, and children's products.
Let’s have a look at some of the RED logos to understand this color better.
Blue is the most universally favored color out of them all, and we can see why. Blue is unique and versatile, plus each shade of blue can mean a different thing. Blue is known to be linked with creativity, sky blue is linked to calming and helping a person relax, and dark blue is associated with intelligence and lack of emotion.
When you look at a few words that are associated with blue, you come up with words like trust, dependability, serenity, intelligence, confidence, aloofness, and unappetizing.
Let’s have a look at some of the BLUE logos to understand this color better.
Yellow is everywhere... The sun, the famous golden arches of McDonald’s, and even the red Ferrari logo are partly yellow. Color psychology says that "it is the brightest color of the visible spectrum and is the most noticeable of all colors to the human eye." The human eye actually processes it first (it's the brain that processes colors, not the eyes), so no wonder it is such an attention-grabbing color; our brains are actually wired to see it first!
Yellow is the color most associated with happiness and optimism, as well as creativity. It is definitely not the calming color that blue is, but it still has the ability to make people happier because it is also associated with warmth, mainly from the sun.
Let’s have a look at some of the YELLOW logos to understand this color better.
COMBINATION OF PRIMARY COLORS
The language of color is communicated quicker to the brain than words or shapes as they work directly on our feelings and emotions.
First of all, I want to show you a combination of primary colors and tell you the story behind these combinations.
BLUE + RED+ YELLOW
RED with BLUE
This composition is so rare in nature, but the combination of colors used by Pepsi symbolizes the product’s core emotional values. Dark royal blue conveys the concept of "cool," while red is associated with energy.
BLUE with YELLOW
On a sunny day, blue of the sky, and the yellow of the sun make us calm and happy.
The blue color in IKEA's logo symbolizes trust and excellence, whereas the yellow color stands for happiness, imagination, and energy.
YELLOW with RED
This mixture is used in many famous logos because of the meaning and the feeling.
Red shows power, energy, and excitement while yellow brings happiness and positivity.
It’s interesting to know that Gold, or golden, is a yellowish-orange color that is a bit like the color of the metal gold.
RED with BLUE and YELLOW
Overall, in nature, we will not see many combinations of the primary colors together, as they are so rare.
Maybe, as a colorblind person, they are our first choices because we see them better than other colors. This color scheme is designed to be bold and eye-catching.